Value In The Experience: The Next Source For Compelling Value Propositions
Customer value is seen as the major source of competitive advantage. Organisations constantly...
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Category: Research
From Business Intelligence to a data-driven way of working; what is it and where to start?
The Business Intelligence (BI) industry is already around for a while but has transformed rapidly...
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Radically Reassessing The Value Of Offerings
Business contexts and customer needs are constantly changing. In order stay competitive and...
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NPS far from future-proof: VALEX as the new customer experience measurement tool for the coming decades
Today’s business is about facilitating customers with value and memorable experiences. In order to...
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The Paradox of Value Experience and Value Creation: Both a Pitfall and Opportunity for Organisations
It is crucially important for organisations to understand their customers in order to form strong...
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10 Years TNXTO: Interview with professor Petra de Weerd-Nederhof (University of Twente)
The Next Organization is celebrating its 10th birthday! A true milestone that we are very proud to...
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