Since the early ‘90s it is known that...Read More
Author: Yasin Sahhar
Yasin is specialised in Strategic Marketing Management; in particular in customer value, value propositions and the strategic positioning, development and optimisation of value co-creation practices. With his critical qualitative and interpretative approach, he is involved in several consultancy projects. Besides that, Yasin is a PhD researcher (in collaboration with the University of Twente). Within the new and revolutionary Marketing perspective; the “Service-Dominant Logic” he conducts research on how organisations can align value propositions with constantly changing customer needs and how optimal co-creation practices look like to facilitate this.
A deep-dive is necessary to find colourful coral: why qualitative research matters for organisations
In today’s business contexts where technology...Read More
The Paradox of Value Experience and Value Creation: Both a Pitfall and Opportunity for Organisations
It is crucially important for organisations to...Read More