Author: Yasin Sahhar


Yasin is specialised in Strategic Marketing Management; in particular in customer value, value propositions and the strategic positioning, development and optimisation of value co-creation practices. With his critical qualitative and interpretative approach, he is involved in several consultancy projects. Besides that, Yasin is a PhD researcher (in collaboration with the University of Twente). Within the new and revolutionary Marketing perspective; the “Service-Dominant Logic” he conducts research on how organisations can align value propositions with constantly changing customer needs and how optimal co-creation practices look like to facilitate this.

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest articles and other news concerning The Next Quarterly and The Next Organization! !

You have Successfully Subscribed!