10 Years TNXTO: Interview with professor Petra de Weerd-Nederhof (University of Twente)
The Next Organization is celebrating its 10th...
Read MoreYasin is specialised in Strategic Marketing Management; in particular in customer value, value propositions and the strategic positioning, development and optimisation of value co-creation practices. With his critical qualitative and interpretative approach, he is involved in several consultancy projects. Besides that, Yasin is a PhD researcher (in collaboration with the University of Twente). Within the new and revolutionary Marketing perspective; the “Service-Dominant Logic” he conducts research on how organisations can align value propositions with constantly changing customer needs and how optimal co-creation practices look like to facilitate this.
Posted by Yasin Sahhar | Mar 31, 2020 | 10 Years TNXTO, Featured, Interviews, Research
The Next Organization is celebrating its 10th...
Read MorePosted by Yasin Sahhar | Mar 18, 2020 | Articles, Featured, Research, Strategy
Today’s business is about facilitating customers...
Read MorePosted by Yasin Sahhar | Aug 16, 2019 | Articles, Featured, Strategy
The Marketing & Sales Game is a case-based...
Read MorePosted by Yasin Sahhar | May 21, 2019 | Articles, Featured, Strategy
Organisations massively adopt customer journey...
Read MorePosted by Yasin Sahhar | Apr 2, 2019 | Articles, Featured, Strategy
Nowadays, customer centricity is a fashionable...
Read MorePosted by Yasin Sahhar | Oct 2, 2018 | Articles, Featured, Research, Strategy
Nowadays, organisations experience rapid...
Read MoreJoin our mailing list to receive the latest articles and other news concerning The Next Quarterly and The Next Organization! !