Author: Martin Schuit


Martin specialises in optimising and innovating business processes from a customer’s perspective. After receiving his Bachelor’s degree in Mechanical Engineering and his Master’s degree in Innovation Management at Eindhoven Technical University, Martin graduated at the Next Organization writing his thesis on the integration of Sales & Marketing functions into new product development. With his innovative mindset and strong analytical skills he now translates customer needs into tangible initiatives for sustainable results.

A Sophisticated Journey

Iconic British brands Jaguar and Land Rover, part of the TATA group, set themselves an ambitious target: to double the number of cars sold between 2012 and 2018. Therefore, the company launches a set of new models, attracting a larger group of potential buyers. To realize this exponential volume...

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