Medium-sized cities nowadays are facing an increasing problem: a declining vividness of the city centre. More and more stores are closing the doors and vacancy increases. The fact that shops stand vacant is for consumers a reason to visit shopping areas less often, or even no longer; resulting in...Read More
Author: Imke van der Linden
Imke obtained her MSc in Strategic Product Design with a specialisation in Retail Design at Delft University of Technology. Her master thesis was written for Suitsupply. This thesis was about the development of a new online shopping platform – as part of a complete omni-channel system – on which the shopping experience in physical stores is translated to an online shopping experience. Subsequently, she gained experience at a Dutch jewellery brand where she was responsible for online and offline marketing communications, the social media strategy and the development of collections. At The Next Organization, Imke focuses on the strategy development for several customers.
The line between on- and offline shopping is blurring, resulting in an integrated shopping experience. After the rise of online shopping, store owners had to change their way of business in order to attract consumers to physical stores. These days, consumers can shop anywhere and everywhere. They have plenty...Read More