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Author: Carlijn Camps
Carlijn obtained her MSc in International Business with a specialisation in Strategic Marketing at Maastricht University. During her Bachelor, she studied at Universidad Carlos III in Madrid for one semester. After her graduation, she travelled solo for six months through Southeast Asia. She gained experience in the fast moving consumer goods industry with GUHL Ikebana Cosmetics. Here she carried out various market analyses and she focused on digital marketing, communications and customer interaction. Her analytical skills and attention to detail sharpen the cases within their areas of interest positioning and proposition development.