Consumers nowadays are more demanding than ever. They are getting smarter, less patient and better informed, something which can be largely attributed to technological advances. This trend causes the power divide between consumers and organisations to increasingly move in favour of the consumer. Hence, consumers expect to be serviced...Read More
Author: Ate Mevissen
Ate gained his BSc International Business at the University of Groningen. During his bachelors, he studied in Denmark for a semester and gained experience in online marketing as an intern. He finished the MSc Marketing specialising in Marketing Intelligence and Marketing Management. His graduation internship at Eneco focused on the causal relationship between loyalty and value-adding services. Driven by his passion for business analytics and marketing, Ate specialises in translating data analyses to market strategies and vice versa. His approach is characterised by tackling cases from multiple angles accompanied by an analytical mind-set and customer-orientation.
Currently, residents of mostly larger, innovative cities are privileged to encounter smart city applications. Soon enough, however, smart city solutions will affect everybody’s life. Before this widespread realisation, it is good to understand what already has been achieved to date and what to expect in the (near) future. Increasing...Read More
The ‘Millennial’ generation, consisting of people born between 1980 and 2000, is (growing to be) the biggest contributor of the labour force in the majority of Western countries. As a result, the role of Millennials grows more influential and has to be taken into consideration more prominently. Having that said,...Read More