Consumers nowadays are more demanding than ever....Read More
Author: Ate Mevissen
Ate gained his BSc International Business at the University of Groningen. During his bachelors, he studied in Denmark for a semester and gained experience in online marketing as an intern. He finished the MSc Marketing specialising in Marketing Intelligence and Marketing Management. His graduation internship at Eneco focused on the causal relationship between loyalty and value-adding services. Driven by his passion for business analytics and marketing, Ate specialises in translating data analyses to market strategies and vice versa. His approach is characterised by tackling cases from multiple angles accompanied by an analytical mind-set and customer-orientation.