For commercial organisations, the importance of trend watching is obvious. In order to remain competitive, organisations need to be aware of changing customer needs and rising technological possibilities. Especially when they are active in a fast changing environment. Therefore, most organisations do some sort of trend watching. However, trend...Read More
Author: Arthur Linssen
Arthur specializes in strategy development, particularly through (re) positioning and proposition development. He has a background in both management and consultancy. After studying Economics at the Erasmus University Rotterdam, he worked at Philips Electronics and Eneco in various commercial management positions. In the role of advisor at VODW Marketing and with his own consultancy PropositionCompany he stood at the basis of many market strategic renewals. From this more than 20 years of experience, he always strives to practically applicable forms of strategic advice. He also appears regularly as a presenter and guest speaker.