Author: Arthur Linssen

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Arthur specializes in strategy development, particularly through (re) positioning and proposition development. He has a background in both management and consultancy. After studying Economics at the Erasmus University Rotterdam, he worked at Philips Electronics and Eneco in various commercial management positions. In the role of advisor at VODW Marketing and with his own consultancy PropositionCompany he stood at the basis of many market strategic renewals. From this more than 20 years of experience, he always strives to practically applicable forms of strategic advice. He also appears regularly as a presenter and guest speaker.

TNXTO News: Een praktische aanpak om gebruik van data in bedrijven te organiseren

Met de toenemende hoeveelheid data en analysetechnieken worden organisaties voor nieuwe uitdagingen gesteld. Door slim gebruik van data kunnen organisaties nieuwe inzichten verwerven. Die vormen de basis voor nieuwe producten en diensten en de optimalisering van processen. Kansen genoeg dus. Tegelijk geldt dat concurrenten dezelfde kansen krijgen. Niets doen...

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Future Of Customer Interaction

For commercial organisations, the importance of trend watching is obvious. In order to remain competitive, organisations need to be aware of changing customer needs and rising technological possibilities. Especially when they are active in a fast changing environment. Therefore, most organisations do some sort of trend watching. However, trend...

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